Boulevard’s Teal Rising Beer to Hit Shelves and Taps This Month
10% of sales from new Boulevard pilsner to benefit WIN for KC
KANSAS CITY, Mo. (March 7, 2022) – Boulevard Brewing Co. is excited to announce the official launch of Teal Rising in celebration of Kansas City’s National Women’s Soccer League team, the Kansas City Current. Teal Rising is a “Proud Pilsner” featuring a crisp body, unwavering balance between hops and malt, and a swift finish. The beer originally launched exclusively at Boulevard’s Tours & Rec Center but will now be available in six-packs of 12-oz. bottles and on draft throughout the Midwest region.
“We are ecstatic to partner with the KC Current once again for the official release of Teal Rising.” said Ali Bush, Boulevard brand director. “The KC Current and WIN for KC are both a huge inspiration to all of us here at Boulevard and we couldn’t be happier to support them in all that they’re doing for athletes, for fans, for women and for Kansas City.”
In line with the KC Current’s commitment to the community, investing 10% of all partnership revenue back into programs that strengthen Kansas City, Boulevard will donate 10% of all Teal Rising proceeds to The Women's Intersport Network for Kansas City (WIN for KC). Its mission is to empower the lives of girls and women through advocating and promoting the lifetime value of sports and fitness, while providing opportunities for participation and leadership development.
“We are thrilled that even more fans will get the chance to celebrate the Kansas City Current and try Teal Rising,” said Amber Cox, Chief Operating Officer for the Current. “The Boulevard team has created a product that embodies our team, from the taste to the beautiful label design. We can’t wait to see some Teal Rising at the tailgate ahead of our Challenge Cup home opener on April 2!”
To celebrate this partnership and International Women’s Day, Boulevard will host a launch event on Tuesday, March 8, from 5-7 p.m. featuring midfielders Desiree Scott and Victoria Pickett from the KC Current as well as a debut of Teal Rising.
For more information about Teal Rising, visit www.boulevard.com/current.
About Boulevard Brewing Company
Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries. Learn more at boulevard.com, or find them on social at facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/Boulevard_Beer.