Loews Kansas City Hotel Celebrates with TODAY’s Read with Jenna Book Club and Announces New Brand-Wide Program, “Local by Loews Hotels,” For Third Annual Summerfest

NEW YORK (June 4, 2024) – Loews Kansas City Hotelproudly announces the highly anticipated third iteration of its Summerfest programming, complete with an exclusive celebration with  TODAY’s Read with Jenna, the launch of “Local by Loews Hotels,” a new brand-wide, locally-minded hallmark program, and a continuation of the recently unveiled “Free Spirited by Loews Hotels.”

CULTURE – Loews Kansas City Hotel x Read with Jenna Summer(fest) Reading List   

Loews Kansas City Hotelis delighted to announce an exclusive summer celebration with TODAY’s Read with Jenna, Jenna Bush Hager's esteemed book club. Embracing the burgeoning trend of indulging in literary escapes while on vacation, guests will have access to a handpicked Summer(fest) Reading List curated by Jenna herself.

As part of this celebration, guests will enjoy the convenience of purchasing books through Shop TODAY, providing the flexibility to stock up in advance or acquire ebooks and audiobooks during their stay. This initiative, which will include additional touch points, including curated kids’ reading lists and access to Jenna’s summer travel picks, aims to encourage exploration both within and beyond hotel walls.

COMMUNITY - Local by Loews Hotels

To further amplify the “welcoming you like family” brand ethos, Loews Kansas City Hotel is proud to launch Local by Loews Hotels, a new brand program designed to celebrate the unique culture, flavors, and hardworking individuals of each destination. Through exclusive partnerships, pop-ups, and experiences with local businesses, guests will have the opportunity to indulge in authentic experiences that highlight the best of the local community:

At Loews Kansas City Hotels, guests can hit the lawn with the premiere local fitness studio, Sweat Forum, and feel immersed in the Kansas City fitness community with a 45-minute total body workout and views of the iconic Kauffman Performing Arts Center as the backdrop. Classes will be complimentary for hotel guests and start at 10:00 a.m. followed by light refreshments and endless conversations. The class will take place at Horsefeather Social on the 7th floor of the hotel on July 7, August 4, September 8 and October 6.

CRAFT - Free Spirited by Loews Hotels 

Continuing Loews Hotels Free Spirited by Loews Hotels’ programming launched this year, which offers craft libations focusing on locally sourced ingredients and unique flavor combinations sans-booze, Summerfest 2024 will offer beverage offerings to enjoy this summer season. Using the same care, attention to detail, and local flavors guests know and love, the on-site beverage talent will feature their free-spirited creations with seasonal ingredients:

No ABV:

• The Cucumber Crush featuring cucumber shrub, super syrup, lemon and water. Shake then strain into a Collins glass. Top ginger beer and soda. 

Low ABV: 

• Ruby Berry Spritz featuring 1oz dry Curaçao, 1oz mixed berry syrup, .75oz grapefruit cordial, .5oz lime and topped with Club Soda

Summerfest programming is now available. For more information about Loews Kansas City Hotel, please call 1-800-23 LOEWS or visit https://www.loewshotels.com.

About Loews Kansas City Hotel

Loews Kansas City Hotel showcases 800 guestrooms, a lobby bar, an on-site restaurant, a grab & go coffee shop, an indoor lap pool, and 60,000 square feet of meeting and event space, which connects directly to the Kansas City Convention Center via a new pedestrian bridge. Conveniently within walking distance to key attractions and other destination landmarks like the Kansas City Power & Light District, T-Mobile Center, KC Streetcar, and the Kauffman Center for the Performing Arts. Follow us on Facebook and Instagram. 

Media Contact: Erica Coltun | erica.coltun@loewshotels.com

About Read with Jenna

Jenna Bush Hager is the co-host of NBC’s TODAY with Hoda & Jenna and founder of Read with Jenna, TODAY’s wildly popular book club. Read with Jenna is celebrating its fifth anniversary this year. Since its inception, there have been 68 book club selections, with 43 becoming New York Times bestsellers. Jenna has remained steadfast in her mission to highlight debut and diverse authors, connect readers, and share her love of reading. Jenna has also introduced Read with Jenna Jr., a summer initiative with the mission of making reading fun for kids, one book at a time.

About Sweat Forum

Sweat Forum is Kansas City's total body-balanced fitness studio. The studio offers two rooms for your workout experiences. The HI room offers an array of strength and cardio classes with alternating muscle focus that will push the limits with weights, rowers, skiers, and more. The LO room features yoga and LO impact classes, focusing on movement, breath, and the mind to feel the burn with infrared panels for added health benefits. Find your community and pursue your excellence at Sweat Forum located at 7600 State Line Road, Prairie Village, KS. Learn more at SweatForum.com or follow us on social media at @sweatforum.